Influencer Marketing

What is B2B influencer marketing development? How can a proven influencer gain recognition?

By David H. Deans

If you have expert knowledge and experience that's in demand, plus you've already produced a compelling narrative that describes your 'lessons learned', then your next professional development task is to gain market exposure for your ideas and thereby connect with your target constituency. 

The Technology, Media and Telecom (TMT) market has a significant upside opportunity for meaningful and substantive opinion-leading ideas that are offered by skilled practitioners. But where do you go if you want to discover how to become a 'recognized' subject matter expert online? You can’t learn it by going back to school. There is no webinar, nor a book with practical examples that you can follow. No worries, here is a proven approach.

How to Become a Recognized Influencer

I've created the following overview of the 10 steps required to help you create an online presence that will make you more valuable to your employer and significantly enhance your marketability as a professional digital and social media marketing practitioner.

Bonus Tips

Become certified for Digital Credentials, then add your 'badge' accomplishments. Here's my identity on the Credly site.

Aspire to be ranked as a top thought leader and influencer in your areas of expertise. Here's my profile on Thinkers360 that targets global brands. I'm recognized for Design Thinking, Cloud Computing, Fintech, and Blockchain thought leadership. Here's my Influencer interview with Onalytica.

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