Our Story

Technology, Media and Telecom Growth Practitioners

How do you hire the right consulting talent? Seek insightful answers to your tough questions.

GeoActive Group has served the needs of our diverse customers in the Technology, Media and Telecommunications (TMT) sectors since 2002 -- actively helping them to attain their strategic goals for profitable market development.

Find out how critical thinking, insightful market research, and content development services have made us the preferred B2B SaaS vendor go-to-market (GTM) partner that we are today.

Our Heritage

Our founder, David H. Deans, uncovered the need and growing demand for a forward-thinking professional services company specializing in strategic market development for the rapidly evolving TMT sector organizations.

During three decades of experience -- working at start-ups, mid-sized businesses, and large multinational companies -- he participated in numerous product development projects and international venture launches.

As a result of witnessing noteworthy marketing successes, and a number of lost opportunities, he applied those lessons-learned to formulate a methodology for how to approach the most demanding market development challenges -- specifically within the Technology, Media and Telecom domains.

Our Research

Commercial Storytelling challenges can vary — sometimes dramatically — depending upon the technical complexity of the industry. For example, in the high-tech sector, it’s difficult to create the most compelling product or service messaging without prior deep-domain industry expertise.

Therefore, multifaceted leaders tend to make the best GTM strategists. However, finding qualified staff is very problematic because the best skilled sales and marketing talent puddle is relatively shallow.

Moreover, we envision a new leadership role to drive value creation; the GenAI Polymath who is uniquely skilled in Generative AI tools and GTM use cases.

Our Guidance

What’s the solution to these challenges and opportunities?

In the tech vendor sector, companies attempting to embrace and master Brand Journalism need to develop a talent mentoring and coaching program to increase their thought leadership development.

They create recognition and rewards for those who invest the time and effort to become contributors. Employee behaviors change when job performance appraisals acknowledge the value of these skills.

Our Offering

If your marketing team is populated with managers who have outsourced much of their roles to agencies and contractors, we can help. We can demonstrate how we've raised the bar of expectations within organizations just like yours. Our work includes skills development and knowledge transfer.

You can count on us for an informed, in-depth assessment of your team's capabilities -- including candid feedback and actionable staffing recommendations that you can apply quickly and decisively. 

We can also show you how to execute the best action plan, maximizing overall effectiveness, within your budget limitations. Plus, we'll share actionable use cases for Generative AI apps in the C-suite.

But you'll need a sustainable and lasting solution to the challenges and opportunities we will uncover. You must move beyond the short-term 'campaign thinking' that handicaps your growth trajectory.

That's why we provide one-on-one personalized skill mentoring -- so your best marketing and sales talent is coached to reach their full potential.

Our Commitment to You

We're dedicated to making a difference in the lives of our customers.

We offer a unique blended methodology of strategic wisdom and tactical street smarts that are applied to your marketing requirements and sales-related growth objectives.

That being said, we will enable you to convert our empirical research-based Guidance into informed project execution and thereby attain the desired business outcomes and measurable results.

We're ready to help you launch new markets and develop those that already form the foundation of your business. Explore the possibilities. Reach out.

Learn more > Contact us now