Customers

Our Customers - Growth Marketing Case Studies

Imagine a market development methodology that's focused on the needs and wants of your best customers. Now, visualize a marketing process that's oriented outside-in -- from the B2B buyer's perspective -- not inside-out. We've helped our Technology, Media and Telecom (TMT) vendor clients reorient their strategic communications narrative to become a trusted and influential advisor.

The following testimonials describe our founder's expertise.

The following summaries are examples of our customer success stories.

Interim Content Strategist - 6-month Assignment

Our Customer: Global Service Provider and Enterprise Networking Company

Their Clients: All the Fortune 100, 500 and 1000

Contracted to study the evolving market for hybrid cloud computing services, software defined networking, network functions virtualization and their customer's growing demand for associated professional services. We enabled the client to reach and engage senior executive decision makers that previously had not considered them as a qualified resource to address their digital business transformation requirements.

The client needed to gain mind-share quickly, to counter competitor attempts to characterize them as a legacy technology player that was late-to-market with their solution. Based upon the client's stated marketing communication goals, we created recommendations for a market development approach, then executed and managed all the tasks including:

Interim Strategy Consultant - 12-month Assignment

Our Customer: Enterprise Software, SaaS, and Professional Services Company

Their Clients: AT&T, Verizon, Bell Canada, Telus, BT, Virgin Media, Telefonica, Softbank BB

Retained to guide collaborative innovation thought-leadership, expand professional service offerings, and thereby evolve customer relationships -- to go deeper and broader within their major accounts. By engaging new executive stakeholders, we increased their exposure and enabled them to become strategic advisors.

This engagement initially focused on sales support and individual account development activities and then transitioned into broader IP NGN market development planning. The role required that we act as the primary customer experience advocate, service delivery platform SME, and guide their "customer council" collaboration activities. Consultant tasks included:

Interim VP & General Manager - 8-month Assignment

Our Customer: Training and Consulting Professional Services Company

Their Clients: IBM, Northwestern Mutual, Cisco Systems, Fair Isaacs, Wellpoint, State Government

Hired to lead the sales, business development, and marketing teams at this boutique IT training, mentoring, and consulting company. Initially worked on short-term tactical activities including:

We completed a comprehensive Strategic Marketing Plan to extend their OOAD, UML, Java, and .NET core competency. Assessed the global IT training market and identified specific opportunities to complement existing instructor-led training (ILT) with additional e-learning (synchronous and asynchronous platforms), and blended learning delivery modalities. Interviewed IT training industry analysts (IDC and Gartner) that cover the U.S., EMEA, and Asia-Pacific markets, and completed competitive analysis. Profiled new IT training professional service opportunities including:

Interim Strategic Relations Director - 10-month Assignment

Our Customer: Retail Systems Integrator and Managed Service Provider

Their Clients: Wal-Mart, ASDA, Eckerd, Kohl’s, Blockbuster, Autozone, and Starbucks

This ten-month project started by drafting a high-level role description for multiple consultants, and a 30-60-90 day schedule of milestone activities that documented the roadmap for their journey to an agreed-upon destination. We then conducted a situation analysis of the company's customer-facing business processes, by interviewing a cross-section of their front-line employees. This exercise resulted in a summarized and actionable execution plan for their executive leadership team. Our project activity schedule also incorporated the following tasks that we produced and executed:

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