Frequently Asked Questions

GeoActive Group: Frequently Asked Questions

Review our answers to frequently asked questions to help you determine if we're a potential fit for your project. When you work with us, you will receive the full attention of our principal consultant and founder, David H. Deans.

Consulting and Advisory Services

What is your primary expertise?

Product & Service Market Development, Buyer & Sales Enablement, Client Advocacy via Storytelling, GenAI B2B use cases.

What is it that you do for TMT stakeholders?

I help senior B2B buyers find the information and guidance they need to purchase complex IT products and services, enabling them to achieve their Digital Business Transformation objectives. I also offer other services.

How is that different from other consulting firms?

I provide market intelligence and analysis to help my client's CMO or CRO answer the "so what"​ questions that customers have about their offerings. I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they can become remarkable and influential opinion leaders.

How will you address my specific needs and wants?

You share with me what you need or want, and I'll ask you lots of questions. Then I'll do some research about your business to see if there is a fit between my skills and experience and the desired business outcome you seek.

How can I be sure that you will deliver the results I need?

You can't be certain, but you can easily find out about prior results by performing online research. What I do for my clients is often public knowledge - 'Google Search' me; I'm an accomplished digital marketing practitioner.

How do we get started; is there a fee for the initial consultation?

Reach out to me. There is no charge for a brief chat to discuss your needs. If you and I determine that there is a fit, then we can discuss compensation. Before I start, I will provide a 'statement of work' that will outline the fee(s) for your project. If you prefer, we can negotiate the terms for a monthly consulting retainer fee.

Advisory Consulting Methodology

Our approach is a combination of empirical research, agile methodologies, and generative AI use cases.

Empirical Research: We base our solutions on empirical research. This means we gather data through observation and experimentation to form a lasting solution that is grounded in reality and proven to work.

Agile Practice: We use Agile methods in all our projects that enable iterative progress, flexibility, and collaboration. This ensures the solutions we develop are adaptable and respond to market changes.

Generative AI: We use GenAI applications in our projects. GenAI use cases have the potential to greatly enhance productivity, making our project results more efficient, effective, and innovative.

Market Monitor: We monitor the global networked economy, looking out for market shifts and changes. This allows us to stay up-to-date with the latest market insights and trends.

Codified Wisdom: Our proven project experience ensures that the solutions we provide are actionable and beneficial.