Frequently Asked Questions
GeoActive Group: Frequently Asked Questions
Review our answers to frequently asked questions to help you determine if we're a potential fit for your project. When you work with us, you will receive the full attention of our principal consultant and founder, David H. Deans.
Consulting and Advisory Services
What is your primary expertise?
Product & Service Market Development, Buyer & Sales Enablement, Client Advocacy via Storytelling, GenAI B2B use cases.
What is it that you do for TMT stakeholders?
I help senior B2B buyers find the information and guidance they need to purchase complex IT products and services, enabling them to achieve their Digital Business Transformation objectives. I also offer other services.
How is that different from other consulting firms?
I provide market intelligence and analysis to help my client's CMO or CRO answer the "so what" questions that customers have about their offerings. I enable B2B marketers to craft a distinctive brand voice and thought leadership narrative -- so they can become remarkable and influential opinion leaders.
How will you address my specific needs and wants?
You share with me what you need or want, and I'll ask you lots of questions. Then I'll do some research about your business to see if there is a fit between my skills and experience and the desired business outcome you seek.
How can I be sure that you will deliver the results I need?
You can't be certain, but you can easily find out about prior results by performing online research. What I do for my clients is often public knowledge - 'Google Search' me; I'm an accomplished digital marketing practitioner.
How do we get started; is there a fee for the initial consultation?
Reach out to me. There is no charge for a brief chat to discuss your needs. If you and I determine that there is a fit, then we can discuss compensation. Before I start, I will provide a 'statement of work' that will outline the fee(s) for your project. If you prefer, we can negotiate the terms for a monthly consulting retainer fee.
Advisory Consulting Components
Our approach is a combination of empirical research, agile methodologies, and generative AI use cases.
Empirical Research: We base our solutions on empirical research. This means we gather data through observation and experimentation to form a lasting solution that is grounded in reality and proven to work.
Agile Practice: We use Agile methods in all our projects that enable iterative progress, flexibility, and collaboration. This ensures the solutions we develop are adaptable and respond to market changes.
Generative AI: We use GenAI applications in our projects. GenAI use cases have the potential to greatly enhance productivity, making our project results more efficient, effective, and innovative.
Market Monitor: We monitor the global networked economy, looking out for market shifts and changes. This allows us to stay up-to-date with the latest market insights and trends.
Codified Wisdom: Our proven project experience ensures that the solutions we provide are actionable and beneficial.
Value Proposition: Unique Blended Methodology
In today's fast-paced, competitive B2B SaaS landscape, achieving sustainable growth requires more than just great technology - it demands a strategic, data-driven approach backed by deep industry expertise and agile execution.
Enter GeoActive Group, a boutique advisory consulting firm that has cracked the code on driving measurable results for B2B SaaS companies through their unique blended methodology of strategic wisdom and tactical street smarts.
Unlike traditional management consulting firms that excel at either high-level strategy or operational implementation, GeoActive combines these two critical elements into a single collaborative process that empowers our clients to:
Develop innovative, customer-centric go-to-market strategies grounded in rigorous market analysis and industry foresight.
Rapidly test, iterate and refine solutions based on real user feedback, using agile, design thinking principles.
Implement comprehensive, data-driven execution plans that drive tangible growth in sales, customer acquisition and retention
GeoActive Group will work hand-in-hand with you to convert strategic insights into measurable business outcomes. We provide recommendations and we perform the project execution.
Whether you're launching a new B2B SaaS product, optimizing your go-to-market engine, or seeking to expand into new markets, GeoActive Group's blended methodology can help you unlock your full revenue growth potential. Experience the difference.