We created this presentation for Cisco Systems as an educational guide for Telecom Service Providers. It's an example from a market development campaign.
What is an explainer video, and why do B2B technology marketing teams create them?
An explainer video is a short-form asset used for marketing or sales purposes that highlights your company's product, service, or business idea compellingly and efficiently. An effective explainer video offers unique and helpful information or guidance.
A creative explainer video enables you to tell a story that demonstrates what your business can do for target buyers, and why they should choose you over other alternative offerings.
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