Executive Ghostwriter

What is a B2B executive ghostwriter? What are the benefits of hiring a go-to-market narrative author? 

How to Hire a Business Case Ghostwriter

By David H. Deans

Marketing and selling complex products and services in a competitive marketplace are easier said than done. How can a vendor or service provider engage a prospective customer who is indifferent to their brand? They say something that's remarkable.

How do you, as a senior executive, author an engaging and compelling business case story? What do you do if you're not a business writer or commercial storyteller?

If you're wise, then you hire an executive ghostwriter and keynote storyteller that has a proven track record of performing the topic research, developing the strategy and authoring a highly customized narrative for your project.

A skilled and experienced executive ghostwriter plays an essential role in helping their client demonstrate their thought leadership in a meaningful and substantive way. While business leaders want to articulate a scenario that describes a series of events that concludes with their company providing the best solution and closing a new sale, they encounter many obstacles that inhibit progress.

They typically can't find the time or they don't have the internal resources to research the situation analysis of a target market, develop a cohesive offering strategy and then outline the steps within the buyer's journey that enable a client to achieve their desired business outcome.

If you want to become a recognized authority in your target markets, then you must choose to invest your budget in producing a differentiated narrative that can become the foundation for your go-to-market success.

You have to be bold, and brave. You must dare to be different.

That said, freelance writers who don't have relevant domain knowledge -- e.g. the marketplace, the buyer personas or their needs and wants -- will find it very difficult to produce a deliverable to your satisfaction. Factor in a requirement that they must have prior knowledge of your complex technology, or the ability to quickly attain that insight, and you've essentially defined a predictable path to disappointment and wasted effort.

B2B Executive Ghostwriting Lessons-Learned

Fortunately, there's a better approach. It's a proven co-creation methodology - where we create and innovate, together. We can show you examples of our client's results. Plus, our narrative development and editing work is often just the beginning of a successful partnership.

We will demonstrate how we've applied our online authority and industry influence to enable our client's content to reach its target audience via search engine optimization and social media amplification. We'll also explain the benefits of content syndication.

In addition to our executive ghostwriting services, we can also coach you and your team to learn and apply the skills required to produce outstanding content -- including landing pages, emails, blog posts, long-form editorials, white papers, podcast or video scripts, and other multimedia presentation formats. Furthermore, we'll show you how to adopt Generative AI automation. 

Executive Keynote Storytelling Experience

Imagine this scenario. Your organization has a very talented and skilled engineering or developer team with a track record of producing outstanding technology based on the needs and wants of customers.  Your product or service offering is superior to your typical competitor in the marketplace.

That said, your target audience of key decision-makers is focused on their aspiration to achieve a desired business outcome. How do you establish the synergy between their needs and your solution?

Storytelling is the proven way to connect your offering to a business outcome.

For example, we enabled IBM + Red Hat to articulate their combined value creation vision.

There's an art and a science to effective keynote presentations and overarching meta-narratives. We can show you how to start with an outside-in perspective, where you see the potential from your customer's point of view. We can show you how to apply commercial Transmedia storytelling best practices.

In summary, whether you're addressing challenges or opportunities via your offering's storyline, we can help you translate your core competency into value creation that your customers will appreciate -- at an emotional and intellectual level.

Learn more > Contact us now

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