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Marketing and business development processes are changing -- for the better. Leading companies have evolved beyond the legacy product-centered focus that has proven ineffectual with today's prospective customers. They now create a meaningful and compelling employee and customer experience with Generative AI value creation.

EX and CX: The Positive First Impression

Our unique Microsite Projects feature current TMT research and development trends.

Our Market Analysis in Action series -- a blueprint of guiding principles -- offers unique insights into the latest market research, business strategy, and content marketing.

Our Book Reviews offer curated insight -- so you can become an innovator, promote your thought leaders, provide actionable guidance, and gain valuable market intelligence.

Our Explainer Video describes a proven Exponential Marketing methodology -- how to create, publish, reuse, share, and measure online content with your key stakeholders.

Our Digital Marketing assessment will enable the digital transformation of your team by adopting and utilizing our proven best practices to drive exponential digital growth.

Glossary of Key Terms and Concepts

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