Digital Marketing Assessment

How to Reignite Your B2B SaaS Marketing Strategy

For the vast majority of B2B SaaS companies, a strong digital marketing strategy is the engine that fuels business growth. Distracted by the busy-work of ongoing tactical activity, even the most seasoned CMO can struggle to pinpoint what's working, what's not, and where to focus for maximum growth impact.

That's where a Digital Marketing Assessment can help.

This in-depth process, built on the foundation of our ongoing research and related thought leadership, is designed specifically for B2B SaaS companies like yours. We'll help you identify the gaps in your current strategy and provide a clear roadmap to achieve your progressive business growth objectives. We'll also enable you to consider and apply Generative AI tools that have proven effective in driving change.

What You Can Expect from GeoActive Group

Our Digital Marketing Assessment goes beyond basic workflow analysis. We'll provide you with:

Actionable Insights for Growth: Discover what's driving demand at each stage of your B2B SaaS buyer's journey and identify untapped opportunities for sales conversion optimization.
Data-Driven Recommendations Tailored for SaaS: Leverage our expertise to pinpoint marketing channels that resonate most with your target audience and optimize spend for maximum ROI.
Competitive Benchmarking Against B2B SaaS Leaders: See how your marketing strategy stacks up against technology vendor peers and uncover hidden opportunities to differentiate your offers.
A Growth-Focused Market Development Roadmap: Develop a customized action plan with specific actionable strategies and tactics aligned with your unique growth goals in the B2B SaaS marketplace.

Comprehensive Digital Marketing Assessment Process

Our collaborative market development approach ensures we gain a deep understanding of your specific needs for growth and translate them into actionable insights that you can apply:

Market Discovery Phase

Perform in-depth interviews with your team to understand the B2B buyer personas, growth goals, and current marketing initiatives across all channels (website, content marketing, social media, etc.).
Analyze your existing website user experience, content effectiveness, and lead generation funnels.

Data Deep Dive with a B2B SaaS Lens

We'll review your website analytics, other available data, and marketing automation platform insights to identify key trends and performance metrics about lead generation and customer acquisition.
Leverage B2B SaaS industry benchmarks and GeoActive Group's proven growth frameworks to assess your competitive landscape within the current and emerging marketplace.

Strategic Planning for B2B SaaS Growth

Based on the data and insights, we'll work with you to perform a SWOT analysis specific to B2B SaaS marketing, identifying strengths, weaknesses, opportunities, and threats within your current approach.

We'll collaboratively develop and co-create a prioritized action plan with your marketing team and offer specific recommendations for improvement, including:

Content marketing strategies to attract and nurture qualified decision-maker engagement.
Search Engine Optimization (SEO) tactics to improve organic visibility and drive targeted traffic.
Paid advertising (PPC) campaign optimization to maximize lead generation from key platforms.
Conversion rate optimization (CRO) strategies to improve lead capture and conversion rates.
Digital marketing activity designed to engage your target audience and build brand awareness.

Reporting and Recommendations

As the key deliverable for your project, you'll receive a comprehensive assessment report outlining the findings, insights, and actionable recommendations tailored to your B2B SaaS goals and objectives.

The End Result: Stop Guessing, Start Growing

The GeoActive Group Digital Marketing Assessment is your first step towards achieving measurable digital business growth results and unlocking the full potential of your B2B SaaS marketing efforts.

Don't settle for a mediocre playbook. Let's work together to develop a thoughtful and imaginative data-driven strategy that fuels predictable sales growth and propels you ahead of your direct competition.