Thought Leadership - Show me, Guide me, Inspire me Marketing
and business development processes are rapidly changing -- for the
better. In the book entitled "Making Meaning" the authors chart the
evolution of innovation relative to customer demand. Three eras of corporate narrative development were defined as: 1900s Product Focus, 1950s Brand Focus, and today's Experience Focus. Leading
companies have evolved beyond the product and brand focus that has
proven ineffectual with today's prospective customer. They now create
more value, and achieve lasting strategic advantage, by delivering
a meaningful and compelling customer experience. Lessons Learned: positive first impression Our checklist entitled "Twenty-First Century Marketing Communications" describes how to assess your ongoing transformation from a predictable monologue to an engaging dialog. You can differentiate your company by applying unique thought-leadership within your marketing copy. We created the Digital Marketing Journal to share our latest empirical research findings. It's all about the exploration of practical and purposeful B2B content marketing. Discover what's most effective and why it requires bold new ideas. Our Ideas in Action
series -- a blueprint of guiding principles -- offers unique insights
into the latest research, strategy, content marketing, demand
stimulation and customer engagement practices. Our Book Reviews offer insights on related topics -- so you can become an influencer, promote your thought leaders, provide guidance and gain valuable intelligence from your key stakeholders. Learn more about Creative B2B Copywriting, just contact us now for details. |
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