Technology, Media and Telecom Marketing Consulting
Effective segmentation and value proposition analysis will reveal both significant opportunity and potentially wasted efforts. Understanding the problematic tasks that customers are trying to improve is the first step in the process.
a customer selects a product they use metrics -- measures of benefit
value -- to define what's important to them. We use a systematic
four-step progression -- collecting application information as use-case
scenarios, choosing segmentation variables, then creating buyer persona
Focused segmentation is proven to identify market entry points for disruptive technology, and can advance the development of tangible applications -- for user adoption and market penetration.
Commercial Ethnography: social anthropology at work
Our Digital Lifescapes, Business Technology Roundtable and Transmedia Newswire sites provides daily news and commentary on the latest Technology, Media and Telecom market research from the leading global industry analysts.
Learn more about applied Commercial Ethnography, and contact us now.