Technology, Media and Telecom Marketing Consulting
Effective segmentation and value proposition analysis will reveal both significant opportunity and potentially wasted efforts. Understanding the problematic tasks that customers are trying to improve is the first step in the process.
a customer selects a product they use metrics -- measures of benefit
value -- to define what's important to them. We use a systematic
four-step progression -- collecting application information as use-case
scenarios, choosing segmentation variables, then creating buyer persona
Focused segmentation is proven to identify market entry points for disruptive technology, and can advance the development of tangible applications -- for user adoption and market penetration.
Commercial Ethnography: social anthropology at work
Our Digital Lifescapes and Transmedia Newswire sites provides daily news and commentary on the latest market research from comScore, Nielsen, IDC, Forrester, Gartner, Yankee Group, Current Analysis, NPD Group, Parks Associates, ABI Research, Infonetics, Ovum, Frost and Sullivan, Ipsos and other leading global market analysts.
Who are the strategic ICT market leaders in the Global Networked Economy? How are these nations applying their investment in superior ultra-fast broadband assets to reap the proven economic development benefits? See the ongoing storyline at the Broadband Nation Update. The prior "Google bookmark list" has been archived and is searchable.
If you would like to learn more about Commercial Ethnography, then contact us now.
Technology, Media, Telecommunications, TMT, Digital Marketing