Technology, Media and Telecom Market Development
Marketers typically segment their customers using very broad demographic criteria. This routine analysis can help to tailor new offerings. However, few develop their segmentation based upon an assessment of customer needs, and so their product-centered view obstructs the buying cycle.
High-tech companies have an even greater challenge, since they're often technology centered. While some early-adopters may be engaged by vague product launch scenarios and minimal guidance or support, many mainstream customers will feel misled, neglected or completely ignored.
Digital Marketing: conceived with art, science and market research
Technology, Media and Telecom (TMT) marketers must evolve. Narrowly targeting customers with relevant offers, via their preferred channels. An applied-science research technique can identify real demand, best-fit solution fulfillment, and product applications with clarity and imagination.
Once the targeted offers are developed and perfected, then content marketing and Web syndication methods are used to create influencer engagement and exponential reach that increases adoption.
GeoActive Group USA: we offer proven mastery of technology, media and telecom marketing strategy, market development, digital multi-platform campaigns, commercial storytelling, product marketing team training and personalized mentoring -- all based upon market analysis and sales advocacy.
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Technology, Media, Telecommunications, TMT, Digital Marketing