GeoActive Group USA launched a unique research project to uncover emerging opportunities that utilize low-cost digital video production, distribution, presentation and targeted syndication methods.

The following short videos are the results of experiments that applied readily available digital media authoring and editing software. Each video is hosted on the Sony Corporation website, ACIDplanet.

Sample Video Mash-Ups:

Mass-Market Requiem -- As the notion of a mass-market fades into the distance, a new approach is born from needs-based market segmentation. Understanding differences in consumer lifestyles, interests and behaviors enable marketers to attract demand.

 

Digital Video Eruption -- As more consumers gravitate to viewing digital video content that's available via the Internet, marketers swiftly reallocate advertising budgets to follow this new media trend.

 

Digital Media in Action -- "now YOU are the media" -- your ideas, your talent, your passion -- just imagine...