Technology, Media and Telecom Market Analysis
Customers on the receiving end of typical marketing campaigns are demanding a change. They crave a product vendor or service provider that takes the time and effort to understand their needs. They insist that potential suppliers must listen better, and then respond thoughtfully.
One-size-fits-all marketing practices clearly fit nobody in particular. Legacy mass-marketing is a lazy marketer's approach to the apparent segmentation challenges of today's fragmented marketplace.
Stakeholder personalization requirements are reshaping the technology, media and telecom sector.
Adaptive Customization: the power of persona targeting
and support people on the front-line -- that assume the role of
customer advocates -- are equally disappointed by the obvious
shortcomings of marketer's myopic market perspectives. In the absence of
truly targeted offers, a sales team must attempt to fill the
You can get a competitive edge with an ethnographic assessment. We show you how.
If you would like to learn more about Market Segmentation, then contact us now.
Technology, Media, Telecommunications, TMT, Digital Marketing